What does your content look like? Heres mine.

ashleydleeds
Jun 3, 2023
10 min read

NEW WEEK Commencing 27 May

This is my latest blog post for my week on LinkedIn regarding my content in the hope that you get some inspiration from what I create. It’s your chance to see why I have written each post and more importantly a look at the numbers behind each post so that you can see how it all works.

Feel free to borrow my ideas and try what works in your own content and please reach out if you want a hand. I am always available on LinkedIn to have a natter in the direct messages.

Here’s this week.

Views Last Week 2,186 - Down another 38% but still at levels higher than prior to Accountnex. I only had 164 people looking at my profile in the previous seven days

Views This Week 2,224 - Wish is great news considering the half-term break. I had 190 people looking at my profile in the last seven days which is great to see.

Followers

Last Week 7,686 added another 34 on the previous week

This Week - 7,754 which means that I have only added 68 more followers this week.

855 Search appearances last week! Only 384 searches this week which reflect the inactivity from half term.

Hashtag Follows Last Week 150

Hashtag Follows This Week 150 no change.

SATURDAY 27 May 2,877 impressions

This weekend I went to London to watch the rugby as part of the stag celebrations for my future son-in-law. I am not a huge drinker and I’ve never seen a rugby match so as you can imagine I was feeling a little out of my comfort zone.

It’s things like this that people like when creating content, so I wrote a post about the situation and had a lot of fun reading all the comments.

It was a very engaging post for a Saturday!

Help needed please. Stag Wekend Pending😱

I’m sat in the back of a car heading to London wearing a Hawaiian Shirt on a stag do

I’m not a drinker 😂

What do I say when we stop at the services and offered a beer with breakfast?

How can I watch the rugby making a pint last the match.

How do I know the rules of rugby?

Fortunately, my lovely daughter has packed us some bacon sandwiches for the trip.

And I’m going with my future son-in-law who’s a Royal Marine Commando so I’ll be safe 😂

Looking forward to some great fun, an exciting match and some wonderful memories.

What are your top tips for a stag do?

What are you doing this weekend?

#Positivity

#LinkedinTips

#LinkedinTraining

#15minuteguy 👈 Follow this hashtag to see more of my content

💛💚

I had 2,877 impressions, 40 Reactions, 79 comments, and 0 Repost

You can view this post here

SUNDAY 28 May 1,065 impressions

Whilst in London I found this park so I thought I’d share green spaces. I share a lot of videos of me by the sea so I feel guilty that people do not have spaces like this. But even in the middle of a city, there is green space.

Here’s my post where I encourage people to look for the green!!

Who’d have thought you’d find green space like this in the middle of Hounslow?

Staying up here to watch the Rugby at Twickenham I went for a walk this morning.

You only have to look to find a little bit of “countryside “

I’m truly blessed to live by the sea and often wonder what space other people get.

I have friends in the Yorkshire Dales and other areas of outstanding natural beauty, but now I know there is green space everywhere

Where’s your favourite green space?

Do you get out much?

Share your photos here so that we can see them?

#Positivity

#GreenSpace

#Nature

#15minuteguy 👈 Follow this hashtag to see more of my content

💚💛

I had 1,065 impressions, 14 Reactions, 38 comments, and 0 Reposts

You can view this post here

MONDAY 29 May 1,456 impressions

It’s Monday.

Here’s my weekly video. I actually recorded this on Friday as I knew that I would be away. How organised was I?

Do you love Bank Holidays but worry about creating content?

Is it worth posting anything on LinkedIn when it's a bank holiday?

Every Monday (regardless of holidays) I create a video to help you get inspiration for content!!

Watch it in full to get a full breakdown of each topic. And see if I fall into the sea 😂

It's another Bank Holiday!!

And Half Term. So this week could be a little quieter on LinkedIn.

Is this an excuse for you to not bother? 🤦‍♂️

OR an excuse for you to just go for it. 🥳

With fewer people on LinkedIn this week, you shouldn't be so worried and you've got more chance of better engagement because there will be less corporate-type content.

So why not just go for it? I've got five more ideas below, but you had an email last week so go and have a look for more inspiration. And Every day I also create content. Why not borrow some of my ideas and go for it in your own unique style?

Have fun.

And if you are taking time off this week, then leave it a week but take loads of photos to give you inspiration next week!!

We do not have to create content every day. We are allowed some time off.

What will you talk about in your content this week?

Do you have any great ideas to share here too?

#Positivity

#ContentIdeas

#LinkedinTips

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

Previous Week

I had 2,176 impressions so up around 800 views. More reactions at 32 But only an increase of 1 to 33 comments, and 0 Repost. I got 50% MORE views. A brilliant 665 views, watched by 614 viewers with 178.3 minutes viewed.

This Week was another bank holiday.

I only had 1,456 impressions so down again. 30 reactions similar to last week but only 22 comments, and 0 Repost. Views of the video were also down. 475 views, watched by 432 viewers with 149.4 minutes viewed.

Fingers crossed this picks up next week.

You can view this post here

TUESDAY 30 May 873 impressions

With the bank holiday and half term, I wondered what people would be up to. This post didn’t do too well with impressions but had good engagement. Maybe because there was no photo, or is it because Tuesday we are all back to work after another bank holiday?

Here’s my post. See the use of my branded bullet points. I always use hearts in my company colours. Well, close to my colours!

Here is that post!!

What on earth are you doing today?

Are you back at work?

With all these May bank holidays are you still having fun in the sun? Do you even know what day it is today? It's also half term eh?

Just in case. It's Tuesday 30 May.

I'm back at work.

💚 I have a few client meetings

💛 LinkedIn reviews

💚 Live show here on LinkedIn at 12:30

💛 Planning work to do for the next part of my business journey

It's nice to get back into it, but it's going to be harder because our next bank holiday isn't until August.

Does anyone know why we have so many in May and nothing again for so long? I appreciate that we had an extra one because of the coronation, but surely it would make more sense to spread them out.

Some countries have even more public holidays.

What tips have you got to get back into work after such a lovely sunny weekend?

I have deadlines, so I think I'll be ok, but looking out at the sun already I'm not so sure 😂

Come on, what are you up to?

#Positivity

#LinkedinTips

#BankHolidayBlues

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 873 impressions, 9 Reactions, 31 comments, and 0 Repost

You can view this post here

WEDNESDAY 31 May 2,025 impressions

I keep seeing people struggling with video so I thought I’d stir things up a bit and even sought queries as to whether I create a Video Webinar. From all the comments it looks like I should!!

One person asked why I hadn’t actually done this as a video. A great question, but if you are not keen on video, would you watch a video?

So I created an image that showed me recording a video and this was my most successful post this week. It even got a repost from a video guy, so not a bad effort!!

What do you think? Do you do video?

What's stopping you from doing video?

Do you see people talking to the camera and wonder what's the point?

Video is the best medium for helping people to know like and trust you. We all know that People buy from people who they know, like, and trust so why do we RUN away from creating video?

Here are some of the reasons why we are not happy doing video

💚 We sound funny

💛 We do not look professional enough

💚 Not sure where to start

💛 Confused about what format to use

💚 Cannot edit our video

💛 Get conflicting views

💚 Too shy

There are many more, so please add them to the comments.

But this is why we need to do more video

✅ People get to know us

✅ It can be quick and easy

✅ People love watching video

✅ It helps give you more confidence

✅ You can talk about anything

✅ It lasts longer than other posts

What other benefits do you have for creating video?

By doing video I am much more confident and do not worry about standing on stage or presenting on Zoom.

I love exploring what can be done on video and I want to create some sort of webinar/live to help more people do video. I'll be bringing in some experts too.

Let's get doing more video so please share with me why you like/dislike creating video and then I'll have even more material for my webinar.

If you have some bloopers you want to share, then please feel free to drop them here too.

The more the merrier

Come on, what's stopping you?

#Video

#Positivity

#LinkedinTips

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 2,025 impressions, 50 Reactions, 158 comments, and 1 Repost

You can view this post here

THURSDAY 1 June 1,156 impressions

During May I set myself the goal to do half a million steps which is around 16,200 steps every day. I have done this once a year for a few years now and it just gives us an extra push.

I used the screenshot to see what other things people get up to for a challenge and had some great responses and a fair bit of engagement!

What is your challenge?

Do you ever set yourself a ridiculous challenge?

Do you think up something crazy to make sure you push yourself to do just a little more than usual?

I did😂.

I wanted to do half-a-million steps in May 🤦‍♂️

When I started recording my steps in July 2015 I wasn't so into my fitness, but in 2016 I read somewhere that we need to average 10,000 steps a day.

By the end of that year, I was doing just that.

By 2019 I was up to a 15K daily average but this has dropped off now that I do yoga and resistance training each day too.

But every now and then I challenge myself to 500,000 steps in one month and after doing 40,000 steps at Accountex I chose May as my half-a-million month for 2023.

I'm glad it's over because fitting in that many steps is difficult, especially when on 17 May I wasn't very well🤦‍♂️.

If you are going to do this, pick a month with 31 days!

My challenge this month is to finish my second book!! And now that I've told you I need to make that happen eh? 😱

So come on, don't be shy, what are the silly challenges that you have set and did you hit them?

What are you planning for June? If you tell us then we can hold you accountable!! 🥳

Happy June!!

#Challenge

#Positivity

#LinkedinTips

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 1,156impressions, 29 Reactions, 50 comments, and 0 Repost

You can view this post here

FRIDAY 2 June 693 impressions

And here we go. Friday Thanks. Sharing a bit of gratitude.

Every Friday I do this and love the simplicity and the bonus of not having to think what to write about.

Do you practice gratitude?

How was your week? Did you have fun? What are you Grateful for?

It's all about focusing on the big things and letting the 𝗹𝗶𝘁𝘁𝗹𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗴𝗼.

What are YOUR highlights for this week? How did it go?

⭐️ 🥳 🙏 𝐅𝐑𝐈𝐃𝐀𝐘 𝐓𝐇𝐀𝐍𝐊𝐒. 🙏 🥳 ⭐️

Every Friday I share my gratitude and thanks to all the fantastic people in my network who have lifted me up over the last week.

Who or what has impacted your week? Did you have fun in the sun?

I've been more mindful this week and really enjoyed this week with so much less stress.

My top gratitude this week is that I have been able to spend a lot of time with my gorgeous little grandson. He is two and three-quarters old so we have so much fun and I keep getting told off.

Being a grandparent is such a privilege and to be able to spend quality time with the little man is a real benefit of being self-employed as I can pick and choose when I work. Thank you ❤️

I really enjoyed my rugby match last week on the STAG DO for my future son-in-law. Loads of great messages came in on how to cope with a load of boozy marines which you can see in this photo. I was the only sober one at the end of the day. Thank you Rory. ❤️

Big up to the lovely Rachel Woodward Carrick for sharing my book in her post yesterday. It really is amazing when you see someone holding your book on social media and I am really grateful that people feel compelled to shout about it. I'll be meeting Rachel in a couple of weeks so expect a HUGE HUG. 🤗 Thank you Rachel ❤️ 🙏

Finally, last night the energetic Maxine Cunningham hosted another of her Pick My Brain global networking events. Maxine is a ball of infectious energy and is trying to change the way in which we connect and share knowledge. Please check her out and join Pick My Brain. Thank you, Maxine, you are awesome ❤️ 🙏

What are you celebrating this week? Getting to Friday is something to be grateful for eh?

Come on, share the love. Who has made your week fun?

#Gratitude

#FridayThanks

#Positivity

#15minuteguy 👈 Follow this hashtag to see more of my content

💚 💛

I had 693 impressions, 26 Reactions, 39 comments, and 0 Repost

You can view this post here

What are my thoughts on this week?

With another bank holiday that lead into Half-Term at most schools in the UK, it was always going to be a quiet week. But I still had some great conversations and my networking activity helped keep people viewing my profile.

I have a couple of ideas for bigger posts but did not put them out this week because I knew that numbers would be down. Let’s hope that they improve next week and my content bounces back.

It’s all about consistency eh?